Florois a typographic family with 3 members designed by Carlos Fabián Camargo. Its idea combines medieval ideas, grotesque, stencil and grunge for T-shirts, stickers, advertising material design. More specifically the concept of Floro join several DNAís coordinating X height, ascendant, descendant and wide, in which proportions and adaptive optics were determined to inject great visual impact when composing titles. Its forms and counter forms have imperfections controlled with vitality and consistency. Floro is useful for ranking words and phrases with corroded edges and creases between the lines of his letters.
DiaD was born on 2000 in order to design posters about second World War. The original idea was obtained by breaking, burning and getting wet a bunch of written copies with an old writing machine. Today, this font is a small typographic system useful for bringing relevance to any content with a grunge look. Each and every detail passed through a strict experimentation process.