The diversity of letters to draw is inexhaustible and Andinistas.net focuses on exploring its different styles. That is why in its work philosophy each lettering is commercially efficient when the letters shine the benefits of the brand creating high identification among the target audience. Andinistas.net’s labels stand out for being based on planned briefs based on conversations and surveys with the client.
Especially the labeled letters are designed studying and specifying legibility and aesthetic requirements that connect users with the identity of the brand and with the products or services offered. Thus design decisions come from processes based on detailed written and drawn research based on measurable requirements (what, who, where, when, how, why and why).
In synthesis Lettering is to synthesize by means of static letters the visually attractive, neutral or invisible characteristics depending on whether the requirements of the brief require shocking, discreet, sober, exaggerated ideas, etc. In this way we link the content and shape of each brand to create lasting imprints on the minds of its consumers.