Floro is a typographic family with 3 members designed by Carlos Fabián Camargo. Its idea combines medieval ideas, grotesque, stencil and grunge for T-shirts, stickers, advertising material design. More specifically the concept of Floro join several DNAís coordinating X height, ascendant, descendant and wide, in which proportions and adaptive optics were determined to inject great visual impact when composing titles. Its forms and counter forms have imperfections controlled with vitality and consistency. Floro is useful for ranking words and phrases with corroded edges and creases between the lines of his letters.
Navaja Font is a very few letter types with the context of grunge style fonts offer hierarchies to differentiate words in sentences or paragraphs. With Navaja I developed a font family that meets this need. This family is useful to organize the information into a hierarchy with an eroded look. Its central idea mixes grotesque, geometric and humanistic letter conventions. This way, Navaja is a grunge-sans with dense proportions to make graphic design with eroded character. Its main purpose appeared when one of my customers asked me for a t-shirt design for a fan club of an important football player. For this reason its starting point were stained and muddy letters characterizing the toughness and coldness of the sport.
Pp_lepu was started in 1999 and consists in the systematic distortion of the printed letters on movies stickers. Its design process was based on burning, getting wet, drying, sanding, copying and scanning with low resolution until getting an exclusive group of digitizings without curved lines. For this reason, Pp_lepu has a hardcore rhythm in its 4 variations; each one thought as raw material for graphic design related with cyberpunk atmospheres.