Floro is a typographic family with 3 members designed by Carlos Fabián Camargo. Its idea combines medieval ideas, grotesque, stencil and grunge for T-shirts, stickers, advertising material design. More specifically the concept of Floro join several DNAís coordinating X height, ascendant, descendant and wide, in which proportions and adaptive optics were determined to inject great visual impact when composing titles. Its forms and counter forms have imperfections controlled with vitality and consistency. Floro is useful for ranking words and phrases with corroded edges and creases between the lines of his letters.
Floro Font by Andinistas
In that vein, Floro refers to improvised design, deletion and copying. For that reason, its determinants seem stencil patterns that attract the attention of the reader. Its inaccurate decisions were planned that way, in which the type of contrast seems made with a flat tip and the amount of contrast between thick and thin is medium. Its sizes, regular and italic shine by their systematic wear and terminations sometimes in pointed forms resembling medieval darkness.
In short, we can say that Floro comes from the miscegenation of Gothic calligraphy texture, foundational calligraphy and some refinements of gothic writings with italic sans-serif ideas of late 19th century. Even with the blur appearance, floro has ideal proportions to pile for horizontal and vertical areas when composing titles with striking looks and robust. And finally, floro dingbats are related shields and stamps, to accompany the written resulting useful at the level of visual support and hierarchical.
Andinistas is a type foundry from Colombia/Venezuela founded by Carlos Fabián Camargo in 1998. Day by day, Andinistas’ work is obtained by more and new buyers all around the occidental world.